Genesis Magma Racing has unveiled the striking livery that will adorn its GMR-001 Hypercar challenger when it makes its FIA World Endurance Championship debut next year.
The Hyundai-owned luxury brand revealed the vibrant orange-and-red colour scheme on a model of its new Hypercar contender ahead of the New York International Auto Show this week.
The colours have been chosen to symbolise Korea’s vibrant energy, with the design philosophy illustrating elements informed by Hangeul characters that make up the word ‘Magma’ in Korean script. The livery conjures up the moving emblem of Korean identity.
Inspired by the company’s Magma performance line-up, the GMR-001 Hypercar combines aerodynamic precision with sculptural fluidity, balancing elegance and aggression.
The car features Genesis’ signature Two-Line lighting, wrapping horizontally around the front and rear to accentuate width and aerodynamic intent. The design ensures visual brand consistency with the manufacturer’s road car range, without compromising the night-time visibility so vital to endurance racing.
The GMR-001 Hypercar’s bodywork was crafted at Genesis Design Europe under the guidance of Chief Creative Officer Luc Donckerwolke, and features a Parabolic Line along the side profile. A flat underbody plate supports aerodynamic efficiency, while integrated inlets extract hot air to enhance thermal performance.
“The GMR-001 Hypercar, like every race car, is a sculpture designed by the constraints of efficiency and performance – combined with the design DNA of Genesis,” commented Donckerwolke.
“The livery is an orchestration of the tension and balance of the distinctly Korean character of the brand with gradients from Magma orange to dark red, emphasising the high temperature of the powertrain.
“And the colour gradients from light to dark of the Magma writing in Hangeul is an optical doppler effect that expresses the glorious sound of the V8 twin-turbo engine in motion.”
Genesis first presented its GMR-001 last December. Two-time world champion André Lotterer and double IMSA title-winner Luis ‘Pipo’ Derani have already been confirmed for the programme, and the GMR-001 is expected to turn a wheel for the first time later this summer.
