Refined look to World Endurance Championship from Season 8
The FIA World Endurance Championship will have a new look from the start of the 2019-2020 season (Season 8), with the introduction of a dynamic new graphics charter and refinements to the now well-established WEC logo.
Taking advantage of the official pre-season test in Barcelona, the Prologue, on 23/24 July, the WEC has fully unveiled its new visual image which is aimed at establishing distinct and instantly recognisable brand identities for different areas of the Championship: Sporting, Corporate Partnerships, General Public and Media.
The new graphics collectively form a clear, cohesive and attractive image which is less likely to become dated or subject to graphic trends. At the same time the core WEC logo - which has, since its inception in 2012 become so well known – is retained, with a slight cosmetic evolution or ‘relifting’.
The WEC approached a number of different design agencies to tender for the project and, after much consideration, contracted sports branding specialists Leroy Tremblot who led the design programme alongside its parent agency, LaFourmi, who provided knowledge and expertise on the communication aspects of brand. Leroy Tremblot, it may be remembered, was involved in the successful evolution of the 24 Hours of Le Mans logo, the iconic endurance classic being the grand finale to the WEC season.
The brief was to simplify, modernise and open up the WEC to greater visibility through its logo and graphics, and the French agencies delivered the project to the letter.
Taking inspiration from endurance racing itself, the new graphics echo the dynamism, technology and movement associated with the premier echelons of sports prototype and GT racing. Racing references such as curves on a track and chequered flags can be identified, and the new designs are flexible, recognisable and can be used across all different areas of the championship.
WEC CEO Gérard Neveu commented: “As we approach the start of Season 8, a new era in the WEC as the first proper season using the cross-calendar year format, it was an appropriate time to refine our ‘look’. We are delighted with the results which are vibrant, dynamic and identifiable, and which bring a fresh energy to the WEC as we move forward towards hypercars, hydrogen and other exciting new developments in endurance racing.”
