Marius Louvet appointed Communications Director for LMEM
Le Mans Endurance Management (LMEM) is pleased to announce the appointment of Marius Louvet as its new Communications Director.
His role will be to develop and implement a communications strategy aimed at enhancing the image of all championships organised by LMEM.
Marius Louvet will lead the communications efforts for the FIA World Endurance Championship (WEC), the European Le Mans Series, the Michelin Le Mans Cup, and the Asian Le Mans Series, starting 2 April, 2024. A graduate of Sciences Po Lille and a former elite athlete in road and mountain biking, Marius Louvet began his career at Doublet Group before focusing on organisational strategy consulting. He then joined Ysern & Associés, where he served as Director of Development for four years. In 2022, he was appointed Deputy Director of Marketing and Communications at the French Cycling Federation (FFC). Concurrently, he played a central role in the creation of France Vélo Événements, the FFC subsidiary, where he now serves as Deputy General Manager. With Marius Louvet's arrival, LMEM strengthens its team by welcoming both a sports and communications professional, essential elements for maintaining effective relationships with an increasingly numerous media and prestigious manufacturers.
Frédéric Lequien, LMEM CEO: "It is a true pleasure to see Marius Louvet join the Le Mans Endurance Management teams. With his past experiences in the sports industry, Marius will bring us both vision and expertise. I am convinced that his arrival will significantly contribute to the growth of our championships. I also take this opportunity to thank Mathias Monge for his three wonderful years with us. Mathias has successfully led the rebranding of our various championships. I wish him the best in his future endeavours, which I know there will be many."
Marius Louvet, LMEM Communications Director: "I am delighted to join Le Mans Endurance Management, especially at a time when endurance racing is experiencing a golden era. The role entrusted to me, with a focus on media relations and all competitors, is exciting, and I thank Frédéric Lequien for his trust. I look forward to discovering my new environment, as well as leveraging my expertise and skills to contribute to the growth of all our championships."
